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Freshman Class of ’97 · Buffalo, NY

Drop 001

A diverse group of friends in varsity jackets, tracksuits and hoodies walking down a Buffalo side street

Freshman Class of ’97 · Buffalo, NY

We All We Got

Shop Drop 001Our story
  • Unity
  • Fashion
  • Friendship
  • We All We Got

Drop 001

The first capsule

View all six
Six friends in varsity jackets and hoodies laughing together on a brick stoop

Original 97

For the ones who were there

Special pieces celebrating the founding freshman community.

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Close-up of a chenille 97 patch stitched to navy wool

Why 97

It’s the year we walked in

HEOP97 grew from friendships formed by students who entered college in Buffalo, New York, in 1997. The number marks where the community began. The motto is what kept it together.

Read our story
An older man in a green crewneck and a young woman in an orange tracksuit walking along the Buffalo waterfront, grain elevators behind them

Legacy Collection

Wear the legacy. Represent the culture.

Contemporary streetwear for every generation, built on the same values.

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Lookbook

How it wears

  • Varsity Jacket worn
  • Color-Block Tracksuit worn
  • Oversized Embroidered Hoodie worn
  • Heritage Heavyweight Tee worn
  • Retro Crewneck worn
  • Snapback Cap worn

Drop 001

Coming soon

The first capsule is on its way. Take a look at what’s coming.

See Drop 001